Learn all about digital marketing on LinkedIn and how to get to the best targeted audience on this professional network.
When it comes to social media marketing, businesses usually advertise on huge platforms such as Instagram, Facebook, Twitter, and lately TikTok. However, a gold mine that is often overlooked is LinkedIn, where businesses can work on their brand awareness, employer branding, as well as reach their potential customers and future employees in a very targeted and straightforward way.
In this article, we’ll show you in which cases LinkedIn marketing excels and is worth investing in, as well as go through the pricing and types of ads on the professional social media network.
If your business is in one of the top industries on LinkedIn, you can easily get a great return of investment and improve your brand, company culture and sales by using LinkedIn Marketing Solutions or even just investing in a Business Premium account.
However, if you are in an industry where not many people can be interested in this professional network, better stick to social media platforms with a wider audience. If you’re looking for advertising tips on these platforms, be sure to check out our articles on creating quality Instagram content and Facebook ad ideas.